First Impressions: Xbox One, Gamers Zero?

If you listen to the social mediasphere, the Xbox One is dead already. If you listen to common sense, however, you'll realize that the battle is just beginning. 

I found Microsoft's (MSFT) reveal of the Xbox One to be acceptable. I got pretty much what I expected from the event itself, and was even impressed at some of the things that the hardware will do. Fast-switching between different entertainment sources with only one input is a neat idea, and convergence in the living room is where I think we're headed. Microsoft seems bullish on the idea of diversified entertainment, widening its scope of potential Xbox One users instead of focusing mostly on the core gaming demographic. It's a strategy that's getting Microsoft ripped to shreds by video game fans, but could shake out to be beneficial in the long run if the theory that core gaming consumers alone can no longer support this business verifies. 

I do believe that kneejerk reactions from the social mediasphere when it comes to this alleged lack of focus on games can be mitigated by a more gaming-centric showing at Microsoft's pre-E3 keynote on June 10th. I don't believe that Microsoft is forsaking the core gaming community at the cost of attracting others, but rather that the company is picking its spots to showcase certain aspects of the platform. I can buy into the argument that this more general kind of presentation might have been better-suited to a different event, since many of the viewers were likely core gaming consumers and not analysts, retailers, or investors... but this by no means should be taken as a confirmation of lesser gaming importance for the device. 

What stands out to me even more is the rather stunning lapse in the chain of information from company to press when it comes to certain potentially controversial aspects of Xbox One. No mentions of used games or required Internet connectivity were made during the reveal, but after the event, stories began to surface about potential fees for used games and a requisite for at least daily Internet connectivity checks to maintain proper functionality of the Xbox One's feature sets. The fee for used story that Wired ran wound up getting contradicted shortly thereafter by another media source, but that didn't stop GameStop shareholders from dumping stock once the story broke. At one point, the stock sank by more than $3 per share before recovering late in the session to close nearly $2 lower at $36.78 (-5.11%). 

Misinformation and Microsoft's inability to share confirmed strategies about used games certainly hurt the reveal of the Xbox One. Perhaps the dozens of threats to buy PlayStation 4 over the Xbox One will ring hollow, but if they don't, who is to blame here? I charge that Microsoft should not have even bothered to field questions from the press about used games and required connectivity until a later date, when the company would be more prepared to give accurate, clear answers to these questions. Instead, there's a lot of crossed wires and even more doubt about the platform, which is only hours old to the public's eyes. 

It will be interesting to see how Microsoft deals with this suddenly negative perception and how the company approaches the core gaming demographic to allay fears and disappointment. Personally, I believe that we're at far too early a stage to damn the platform... but Microsoft must tread carefully over the coming weeks so as not to make a difficult situation worse. 

For now, I urge patience when attempting to gauge the level of interest or launch success for the Xbox One. There is still a lot of information to be shared before realistic, forward-looking analysis can begin. 

Take Five: GameStop's (GME) Q2 2012 Earnings & Conference Call

GameStop has released its earnings and financials for the second quarter of 2012, and recently held a conference call to discuss the details and more with investors and analysts.

Overall sales for the period were down by more than 11%, which was attributed to slow traffic due to a weak new release slate. Sales of pre-owned merchandise, which is GameStop’s most significant margin category, were also down more than 11%. The bright spot for the quarter was growth in GameStop’s “Other” category, which was up nearly 41%. This category includes mobile and digital sales, which are new sectors of business for the retailer.

Here are five other observations that I made during the earnings call:

1. DLC, especially at launch, is vital for GameStop and for publishers. GameStop CEO Paul Raines and his executive team made this a recurring theme during the call. Despite the negative associations made by some consumers with this practice, it was made clear during the call that it’s only going to expand moving forward. Quotes from the call driving this point home included “You need to have DLC at launch” and “Every single major title is releasing with DLC”. The market is increasingly as reliant on off-disc content as it is on what’s on the game disc.

2. The PlayStation 2 is (finally) dead. We’ve known for some time that GameStop has been taking its PlayStation 2 inventory out of some stores, and the reasoning is becoming more and more clear: Very few customers are buying them anymore. Proof of this point: Sales of current-generation preowned games were flat for the quarter, and yet overall sales were off more than 11%. It’s not hard to figure out what’s pulling the number down here. It was noted that PlayStation 2 inventory was moved to stores in more urban areas, generally with lower income levels.

3. Caution for Q3 and Q4... GameStop predicts that its 2012 revenue will be between 2-10% lower than 2011. The company is trying to be "pragmatic" with its projections for the remainder of 2012, especially with regards to the launch of the WiiU and how it will affect the retailer's overall results. While all the right words were said about the WiiU launch, there was a sense of doubt in terms of Nintendo's ability to meet demand for the WiiU. This can be attributed to supply issues with the launch of the Wii in 2006-07, but there continues to be some concern about how much product that Nintendo can get to retail due to "manufacturing issues". GameStop also seems to be concerned that, despite a solid release slate for the remainder of the year, traffic won't recover to former levels.

4. ...but a brighter Q1 2013. GameStop does, however, see growth returning in the first quarter of next year. There's a formidable release slate during the period, especially as compared to the rather weak slate seen this past year. Weak comps will aid the growth outlook, plus the WiiU variable will likely add to better numbers overall. It doesn't seem like much of a stretch to call for growth given the facts, but good news is still good news.

5. Gen4 and physical media seem be to stuck together. Observations from both GameStop execs and an analyst during the question & answer session of the call seem to point to Gen4 hardware from Sony and Microsoft as having some sort of physical media option. Gen4 consoles, according to GameStop execs, "will have plenty of discs in them." It should be noted that GameStop execs have not yet seen the purported new hardware from either Microsoft or Sony, but I believe that it's becoming safer to expect that physical media will stick around for the next generation, when it finally arrives.

GameStop seems to be doing all it can to keep itself relevant in a changing marketplace. Results in its digital and mobile sectors are showing some promise, and the retailer is continuing to expand efforts there. I think that GameStop is right to be concerned about Q3 and Q4 results, given recent trends and economic developments; however, if their hunch is right about Q1 2013, perhaps there's a light at the end of what's been a long and deep tunnel.